Syllabus of Business Administration
PART-I
MANAGEMENT
Nature And Scope of Management-Different Schools of idea.
Preparation – Planning procedure; Planning tools; Change Management.
Organisation – Type of Organisation; Theory of Organisation; Group characteristics; Staffing.
Actuating-Leading; Approaches to Leadership-Coordinating: Communicating; Motivating.
Controlling-Budgetary Control; Budgetary procedure.
PART-II
CONCEPTS OF MARKETING
A summary of Marketing.
Marketing’s Role in Society and inside a Firm.
Environment of Marketing.
Strategic Planning and Marketing.
Marketing Mix i.e. Product, Pricing, Place (Distribution, Channels), Wholesaling, Retailing, Sales Promotion (Advertising, Public Relations).
Global Marketing.
PART-III
FINANCIAL MANAGEMENT
Nature and Scope of Financial Management
Analysis of Financial Statement-Ratio analysis, Trend analysis-Common size analysis.
Time Value of Money-Concept of TVM; Net Present Value; Pay Back duration; Internal rate of return.
Working Capital Management – Cash Management; Receivable Management; Inventory Management.
Port Folio Management-Types of Investment; Financial Securities; Diversification of Risk.
Accounting – Accounting Cycles, Preparation of Financial Statements; Balance Sheet, Income Statement.
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