As innovation continues to drive development and impact societies across multiple nationwide borders and cultures, brand-new techniques towards marketing items should be developed and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Development supplies in depth conversation on methods for improving existing items while inventing completely new products and product categories. This publication will prove to be valuable for scholars, practitioners, and university students who want to better comprehend the importance of marketing products and services throughout different cultures and numerous languages.
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