“It is the aim of this volume on business psychology to bring together those results of modern psychological thinking which are significant for the work of the business man. Yet business psychology too is, after all, psychology, that is, a science which needs serious and penetrating study.
No one ought to believe that a science can be mastered in any other way than by serious study. Such a study involves, first of all, the laying of solid foundations. We must therefore plod through much material which seems at a superficial glance unimportant for a business man.
The first half of the volume hardly speaks of buying and selling and advertising and selecting workers. It is devoted to a careful treatment of perceptions and memories and feelings, but this apparently unpractical study is needed if the later practical discussions are not to hang in the air”–Preface.
(PsycINFO Database Record (c) 2011 APA, all rights reserved).
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